Food Distribution Channels To Consider For An FMCG Business
The food distribution channels can be defined as the network of companies, organizations, or programs that handle the tasks of moving food from one place to another i.e. from producers to consumers. This involves major processes like harvesting, processing, retailing, and consuming, which maintain the regular food supply chain cycle. They ensure the products reach the right place at the right time with proper quality control implemented. This creates a link that brings producers and customers closer together. The food distribution channels play a major role in the organization’s marketing strategy. In this article, we will provide you with in-depth knowledge about various food distribution channels, how they work, and all the necessary information. The FMCG stands for fast-moving consumer goods. These are regularly used products in day-to-day life having a short shelf life. These include some essential supplies like soap, toothpaste, milk, bread, food and beverages, toiletries, etc. F...